So what do you think of  Jessica Alba and her purple shirt? The other day it was purple pants, and this past week she hit a baby store in this perfect purple blouse and the high class Roger Vivier Cut Up Bag on her arm. The awesome accessory is adorned with Vivier’s initials on the flap, but the rest is a consumer’s creative playground. Add letters, numbers or both in multiple colors and fonts to create your own one-of-a-kind version of this leather purse. Alba went with purple, but it’s also sold in black and gray. It’s available exclusively at Vivier boutiques for $1875.

You wouldn’t believe how NOT hard is it to feel a little jealous of Isla Fisher as she runs out in sunny California. Not only is she comfortably padding around town in flip flops and wearing fabulous jeans, she also looks absolutely adorable. On her arm is the Coach Sabrina Satchel, which actually looks much more appealing when worn than sitting on a shelf. It’s available in a number of colors and is perfect for everyday wear. Believe it or not, you can purchase Sabrina for $358 at Coach.

CHANEL is pleased to present Christy Turlington in the new Spring handbag campaign of the “East-West Bag” photographed by Karl Lagerfeld. The handbag comes in two styles with white metal. Available colors include white and black, black and white, burgundy and ivory, brown and ivory. It will be available in March 2009 at CHANEL Boutiques worldwide.