So what do you think of  Jessica Alba and her purple shirt? The other day it was purple pants, and this past week she hit a baby store in this perfect purple blouse and the high class Roger Vivier Cut Up Bag on her arm. The awesome accessory is adorned with Vivier’s initials on the flap, but the rest is a consumer’s creative playground. Add letters, numbers or both in multiple colors and fonts to create your own one-of-a-kind version of this leather purse. Alba went with purple, but it’s also sold in black and gray. It’s available exclusively at Vivier boutiques for $1875.